LinkedIn Marketing Strategy

Ah the age old question that has been asked to ever graduating senior, “what are you going to do the rest of your life?”. This also happens to be a question that I have not been able to give a definite answer to until very recently. These past few weeks in my Digital Marketing 327 class, we have been discussing the importance of social media which led to the discussion of LinkedIn and its relevancy to job searching.

My LinkedIn up until last week has been awful, no wonder I have no clue what I want to do. I did not fully understand how important LinkedIn can be and how useful it is for a graduating student looking for their first job.

I would like to offer up my marketing strategy for marketing myself to potential employers on LinkedIn:

1.) Most Important Things First- I am looking to work in the marketing or sales world. The first aspect to marketing myself is putting my strengths first. My greatest strengths to someone in marketing or sales is my degree from Siena, my sales experience, and my leadership qualities from baseball. That is why I have put my Sales job at Fossil as my headline as well as the fact that I attend Siena. I also put the fact that I play baseball and am the team captain in the first sentences of my profiles “about me” section to show good leadership skills.

2.)Strong Professional Summary- The next biggest part for marketing myself through LinkedIn is my professional summary. This is the part of my profile that will immediately follow someone clicking on my profile. If I can interest them through my experience with Fossil and my affiliation as a Siena student. I made sure that in my proffesional summary I mentioned my major, my skill set, my experience, my aspirations, and my extracurricular groups that I am a part of (SAAC and Alpha Kappa Alpha). Hopeful this paints a positive image of who I am as a potential employee of a company.

3.)Skill Set- The last part to marketing myself lies in my skill set section of my profile. If my professional summary is able to hook a potential employer, then my skill set hopefully can be the icing on the cake. I put all of the certifications that I hold including SPSS and Qualtrics. I also added my fluency in Microsoft Suites and leadership skill to drive home that I am a good candidate for any marketing and sales jobs.

Hopefully through these three sections on my LinkedIn profile, I can hook employers in when they read my profile and intrigue them enough to message me and set up an interview about an open position in their company.

Thanks for reading, click here for a link to my LinkedIn account.

Keep rocking in the free world!

 

 

 

 

Advertisements

Email Marketing: Live Nation

I know its been a little while since I posted last and I apologize but I am very happy to be back. Since my last post I have really been on a kick listening to The Killers “Direct Hits” album. They may be the best 2000’s band ever!!!!

Anyway, let me introduce you to one subtle thing that clogs up our inboxes every day, email marketing. I don’t think you realize it but you receive 10’s if not 100’s of promotional emails every day from website that you subscribed to. As helpful as it is to see an email alerting me that John Mayer tickets go on sale in 10 days, the lot of them are just plain junk! To help apply the things that I have learned in my Digital Marketing class, I want to take a look at my favorite email subscription, Live Nation, which in fact did alert me that John Mayer was going on tour just a few months ago.

Live Nation is a company that works to promote and sell tickets to concerts all across the United States. Basically if any band goes on tour in the U.S., it goes through Live Nation. I have seen over 30 live shows and all of these shows were tickets purchased through Live Nation. I have subscribed to their emails for about 4 years and they are one of my favorite email subscriptions. I click on about 25% of their emails depending on the headline of the email. Usually they do a great job at putting the artist touring and the location in the headline so you know if you are interested right away. Below are two different email advertisements that I would like to evaluate and critique:

#1:Screen Shot 2017-04-03 at 5.12.24 PM.png

This email is an example of a well executed email marketing campaign for me as a consumer. The first thing that struck me as a positive aspect of this email is the relevance and the call to action. Some email marketing campaigns are cookie cut for every single consumer. Live Nations does a great job at understanding that live concert viewers are, for the most part, geographically bias. I live in Schenectady, so showing me the promotion for Third Eye Blind at SPAC in Saratoga is perfect. The Call to action comes at the end of the email when the company  writes “Get Tickets”. This gives me the option to click and link directly to the site where I can purchase ticket. They also say “limited time only” to further entice you into purchasing and to create more value in the product. This is a perfectly executed campaign that was specific, relevant, affordable, and a music group I happen to like.

#2:Screen Shot 2017-04-03 at 5.13.02 PM.png

This email campaign is an example of where Live Nation has missed the bullseye for me personally as a consumer. Although the quantity of the content is rich, offering two great live acts, they miss out with relevance by promoting for shows hours away from my house. They also fail to show ticket prices for the shows on the email which doesn’t really tell me much about the shows. The One aspect of this advertisement that was very helpful was the title of the email which said “Connecticut Concert Update”. It let me know right away that I was not interested but I’m sure it would definitely help with the campaigns clickthrough rate because I did not waste my time clicking through only later to realize the show was not in New York. I think the reason this email, targeted toward Connecticut, ended up in my mailbox is because I attend a DMB show in Connecticut two years ago. Understandable, but not really relevant to where I mostly attend my live shows.

Overall email marketing is a great tool to generate ROI and Live Nation does a great job at Headlining their emails properly, giving a call to action, and most importantly, segmenting their shows to the areas in which customers have seen shows or live near.

Until next time, Rock on!

Chance’s Coloring Book Wins Big On Grammy Night

As you know, award season is coming to an end with the Academy Awards airing last night on ABC. With that being said, music awards are some of my favorite to watch because of my great interest in the musical trends going on day in and day out. Only a few weeks ago, the Grammy Awards were on and boy did one new artist make a big splash: Chance the Rapper.

For those of you that don’t know, Chance the Rapper is the hottest rapper in the game right now and the Grammy Awards surely agreed with 3 gold statues to show for it. Chance’s album Coloring Book is his third mixtape and a groundbreaking body of work for the Grammy platform. Chance’s album made history by becoming the first independently released album to garner a nomination. This album also is the first nominated album to be available completely free online. Free music is something fairly new in main stream music and Chance utilizes music online to tap into a fan base that is very loyal and receptive of his free music. This is truly ground breaking stuff for the young Chicago native. The Coloring Book album was nominated for best rap album as well as nominated for the mix-tapes single “No Problem” and a Best New Artist nomination. Chance’s album earned him wins for Best Rap Album, Best New Artist, and Best Rap Preformance.

In my opinion, Chance’s album was the best musical body of work produced in the year 2016 and I am thrilled that he was rewarded so deservingly for it. I mean this is way more than a rap album. This is a soul album, a gospel album, and a hip hop album. It has influences all over todays musical landscape and has the lyrics to contend with any other artists writing music today. This song is a home-run from a great new artist that is going to change rap for ever. Check out Chance’s full Coloring Book album right here.

Search Engine Optimization In My Post

As part of Prof. Pepe’s marketing class, we are learning how to use SEO to help improve traffic and clicks on our blogs. The tool that I utilized the most for this post is the proper use of keywords relating to Chance the Rapper and the Grammy Awards. Using Google Adwords I was able to identify that the keywords Coloring Book album, Chance album, music online, and free music were very popular words that would help attract readers to my blog through an organic google search. By using these works in my blog title and throughout my post, my blog’s rank for these keywords should increase significantly and help drive traffic in the long run.

Thanks so much for reading, keep rocking in the free world!

 

Website Traffic, Conversion and Revenue Analysis: Rolling Stone

As I reread my first blog post, I forgot to mention the underlying reason behind the creation of this blog. At Siena, I am currently taking a Marketing class focused in digital marketing. This class focuses on the use of social media, SEO (Search Engine Optimization), online advertising efforts as well as many other aspects to the digital market that make companies successful. In todays post, I am going to review one of my favorite music websites and analyze it’s website traffic, conversion, and revenue outlooks based on some of the things we have been studying in class. Here is an example of my Professor’s blog from last year to give you an idea of what to expect moving forward this year.

When it comes to the music industry, the mecca of all websites is the legendary rollingstone.com. Whether it’s for album reviews, tour updates or any music news in general, you can safely rely on the reporting done by the fine folks at Rolling Stone. For an industry where print is dead, this organization is still on of my favorite magazines to flip through and my subscription ended not to long ago so I can not wait to resubscribe and continue to enjoy. With that said, in the mean time, the online website relays all of the same content in avery concise straight forward and easy to read manner. So, with out further a do, I would like to look at rolling stone.com in regards to traffic, conversion and revenue. Hope you enjoy.

Traffic 

Beyond the actual content on each page of a website, traffic has to be one of the most important stats in assessing the success of a website. Good content is ideal, but what is it worth if nobody sees or cares about it? This is where SEO comes in handy. In the internet age, Google rules. All that matters is where your website ends up on a Google search. In the rolling stone’s case, they do a fantastic job. With the Google search “Rolling Stone”, the website is first to pop up with no ad space even needed. In fact, you have to scroll nearly halfway down the page to find something not related to the website. This is the ideal start to a fantastic site. Once on the site, Rolling Stone’s print is in very large font which also helps its rank on a Google site. The page is rich with links to other Rolling Stone’s articles about so many different topics that it gets people clicking and searching the website helping to increase traffic to other pages. This is the sign of a successful website.

Conversion

With Rolling Stone not being a retail site, conversion is more closely associated with how many articles readers are reading on the site. By utilizing a great number of website links as well as attention grabbing headlines, the website is able to generate clicks and traffic to a number of pages that contain rich information about music and pop culture. The website is successful because it offers articles about a wider variety of things. Instead of becoming a niche for music specifically, the article broaden out to the incoming traffic to help convert more efficiently. This is a term known as engagement. You may also hear the term “eye balls”. the more eyes on a site, the better chance it has at conversion if the content is rich.

Revenue Analysis

The aspect of revenue generation from Rolling Stone is a bit tricky. Because the website is not selling items, revenue comes from providing ad space to each page a user clicks when traffic gets converted. Just from reading the site on a daily basis, I can tell you that advertisement space is present. Starting with a huge ad across the home screen (see photo below) even down to advertisements on each individual article page. This company clearly understand the value of selling advertising space and does a good job at using it to generate revenue.Screen Shot 2017-02-13 at 5.20.00 PM.png

Overall, Rolling Stone does a great job at generating traffic, converting those clickers into readers, and finally generating revenue through the utilization of advertisements on their website.

Have a great week and remember what Dave Matthews once said “Eat, drink, and be merry!!!!”

 

Opening Act: My Music Blog

Boys and girls, welcome to this, Joyride!

If this line above has any significance to you, you have come to the right site. This is my first post of many on my blog site, Music on my Mind. This is a unique music blog for anyone looking for a fresh and honest perspective on todays musical landscape. I strongly believe we live in a beautiful time in music history. The perfect blend of old classic touring acts mixed with hot new artists on the rise create the best of both worlds for any music listener. I mean, in what year can you go see Chance the Rapper, U2 and The Red Hot Chili Peppers in one weekend! Anyway, here’s a little about me and what to expect from my blog!

My name is Chris Amorosi. I’m from Schenectady, New York and attend Siena College. I play baseball and the guitar and have a passion for music, especially live performances. I see between two and five concerts a year and as you can tell from my first lines in this post, I am a massive Dave Matthews Band fan. This year will be my tenth time seeing the group play live.

Enough about me, here’s what you can expect to see throughout the lifespan of this blog:

  • Updates on artists new releases and tour announcements
  • Album Reviews of any CD or Vinyl I buy (yes vinyl is a thing)
  • Reviews of any live shows I see
  • Promotion of a local band I market for called Jasper
  • Any and everything Dave Matthews Band

Enjoy your week and keep rocking in the free world!